Thomas Cook India Group acquires 51 pc stake in DEI at enterprise value of Rs 289 cr

New Delhi, Feb 26: Travel services provider Thomas Cook India Group Monday said it has acquired 51 per cent stake in imaging solutions and services firm Digiphoto Entertainment Imaging (DEI), at an enterprise value of USD 40.6 million (around Rs 289 crore).

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The acquisition marks the group’s entry into an adjacent sector, complementary to its travel and travel-related services portfolio, Thomas Cook India said in a statement.

DEI is leading the digital transformation of the guest photo journey through NFC, facial recognition and other state-of-the-art proprietary technology enabling the guest to receive and share their memories in real time, he added.

Shares of Thomas Cook India Monday closed at Rs 215.10 per scrip on the BSE, up 0.89 per cent from its previous close.